Gukbojeon is a drinking spot in the alley across from COEX at Samseong Station, serving jeon such as haemul pajeon, kimchi jeon and gamja jeon alongside bossam and hongeo. Set menus pair haemul pajeon with golbaengi somyeon and jjolmyeon, and many customers drink makgeolli or tang with their food. There is seating on the floor downstairs, and the range of jeon and anju keeps drinking sessions going. Staff service tends to be brusque.