Sushi Masuda is an omakase sushi restaurant with only counter seating, located in a residential back alley of Omotesando in Tokyo. The shari has a precise vinegar seasoning and a distinct grain texture, and nigiri such as tuna and kohada are served one piece at a time. Service begins once all guests have arrived, and the chef prepares the ingredients in front of diners and forms each piece by hand. The price range is high, so the cost burden is significant.