DDP Design Store is on the first floor of DDP in Seoul and sells souvenirs and designer goods themed around the city and Korea. The selection includes Haechi character products, Korean-style postcards, stationery, household items, traditional yakgwa, and Hangul snacks. Products are arranged in sections for viewing, and new events and collaboration pop-ups open every month. New brands and new products keep arriving, so each visit shows different items.