Boem is a small bakery in the apartment district of Nohyeong in Jeju, selling naturally leavened bread and plain meal bread. Its representative items include Baengnokdam Secret, red bean butter pretzel made with house-made red bean paste, brioche, and baguette. It gained popularity as soon as it opened, and there is no seating inside the store, so takeout is the only option. The selection of bread is not wide.