Masitso Sincheon Main Branch is a Korean beef restaurant near Jamsil Saenae Station Exit 3 that serves 1 kg of beef per order. Cuts such as usamgyeop, salchisal, galbisal, and tosisal are grilled over charcoal. Doenjang jjigae and seonji haejangguk come with the beef at no extra charge. In the evening, walking in without a reservation makes it difficult to get a table.