Son Seonjang Noryangjin Main Branch is a hoe restaurant in Noryangjin that serves aged yellowtail, flounder, and assorted hoe. The fish is prepared using a patented seawater aging method and comes with signature chodae-ri rice, soy sauce, and sides such as seaweed and kkosiraegi. On weekday afternoons, orders are ready in about 15 minutes, and when a wait forms, the restaurant sends a completion notice via KakaoTalk. The aged hoe has a chewy texture, but eating it for a long time can become tiresome.