Haehwajang is a hoe restaurant in Samseong-dong, near Samseong Station and COEX, decorated with a ship's cabin concept. Its signature set, the Seonwon's Bapsang, combines assorted hoe, assorted seafood, geumtae gui and seafood ramen. The restaurant serves seasonal hoe and seafood, with several sauces to accompany the hoe. Groups can sit together, so the space is also used for company dinners.