Pyongyang Ilmi Cheongdam is a restaurant in Cheongdam-dong, Seoul, serving Pyongyang-style naengmyeon, mandu, and jeongol. Its signature Pyongyang mul naengmyeon has a clear, lightly salted broth with buckwheat noodles, three slices of pyeonyuk, radish, cucumber, scallion, and egg, and its jeyuk is served cold. The place is branded by CEO Roh Hee-young, and the menu includes mul naengmyeon, bibim naengmyeon, mandu, yukjeon, eobok jaengban, and sogopchang jeongol. Pyongyang naengmyeon is lightly seasoned, so it is divisive.