Trung Nguyên E-Coffee sits behind Hoàn Kiếm Lake in the Hoàn Kiếm district of Hà Nội, within walking distance of Hà Nội Cathedral. The cafe serves strong Vietnamese coffee, including salt coffee and iced brown coffee brewed with a phin. The ground floor is a shop selling coffee products, and the cafe occupies the second and third floors. Wi-Fi, power outlets, and a second-floor balcony are available, and the cafe opens around 7:15 a.m.