Richmond Gwajajeom The Hyundai Seoul is a bakery inside the food hall of The Hyundai Seoul in Seoul, selling bam pie and mini tarts. The Gongju bam pie holds almond cream and peeled chestnuts and is strongly sweet, while the mini tarts combine apple jam and custard. Ecu, lemon cake, dacquoise and financiers are also available. The price range of the bam pie is a burden.