Tsubakiya Café Shinjuku Higashiguchi sits in the busy streets around Shinjuku's east exit and has the feel of a classic Japanese-Western style café. It serves cake, patbingsu and cocoa, and its special iced coffee uses ice frozen from coffee itself. Seating is on the second and third floors, and outlets are available for staying long and working, though it gets busy enough that a line forms after ordering. Coffee prices are high and the taste falls short of expectations.