Shiroichi

Shiroichi is a small ice cream shop near Shibuya Koendori and Yoyogi Park in Tokyo that sells milk soft serve. Its signature item is a natural ice made only with unhomogenized milk, with no eggs, fresh cream, butter, preservatives, or coloring. Milk received each morning is turned into ice cream the same day, and after ordering you wait about two minutes. The shop is very small, with five or six seats inside, and it gets crowded when people gather.