LCDC Seoul in Seongsu is a multi-purpose cultural space with a cafe on the first floor and a select shop on the second and third floors. Visitors drink coffee and eat dessert, then browse household goods, stationery, and soap from various brands. Brand stores such as the Hanajo soap shop and a small-item shop on the third floor are divided by floor, so browsing follows the layout. The shops' individual character is weak, so there is sometimes little to see.