DIOR Seongsu

Christian Dior Seongsu is a concept store in Seongsu that sells Dior bags, wallets, and scarves. At Cafe Dior, visitors can drink coffee while viewing seasonal Dior products and exhibitions. The boutique and cafe require a reservation through Naver made the day before, and entry is refused at the entrance without one. The area in front of the ornate, distinctive facade is crowded with people taking photos.