Hyundai Department Store U-Plex Sinchon is a shopping space focused on youth brands, connected directly to the underground passage at Sinchon Station. The 11th-floor food alley gathers Vietnamese, Cuban, Hawaiian, Chinese, and burger outlets, and the 12th-floor cafe looks down over Yonsei University and the Sinchon area. Character pop-up stores open here often, and a 3D demonstration takes place on the second basement floor. On weekends the interior is crowded with visitors.