No Brand Seodaemun Sinchon is a supermarket in Seoul that sells No Brand products. It carries E-Mart's own-brand snacks, frozen foods, frozen meat, household goods, and vegetables, along with Downy. Hours are 11 a.m. to 10 p.m., and it closes on the second and fourth Sundays. The store is smaller than a large-format mart, so the selection is narrower.