Sinchon Bruce is a cafe on the fourth floor of a building at 87-4 Sinchon-ro in Seodaemun-gu, Seoul, directly in front of Exit 1 of Sinchon Station. It looks down over Sinchon through a full-length window and serves croffles and coffee, with the croffle, a waffle-croissant, as its signature item and its scent spreading through the store. To find it, search for Sinchon Bruce on Kakao Map and enter through the small building entrance next to the cafe; free Wi-Fi is available. On hot days the air conditioning is weak and the store is hot.