Bloom is a basement bar in Samseong-dong, near COEX and Starfield COEX, serving cocktails and whiskey. It puts its own variations on classic cocktails such as the Negroni, Whiskey Sour, and French 75, and will make a cocktail or mocktail to match your preferences. Staff explain the cocktails and take questions, and they try to assist in English, though English service is limited. The bar sits on the B1 floor of 23-11 Samseong-ro 100-gil in Gangnam-gu, Seoul.