Pinokio Naengmyeon is a snack-shop-style restaurant selling naengmyeon and gimbap, located on the second floor of the Boram shopping center in Sanggye-dong, Nowon-gu, Seoul. The naengmyeon comes in mild, medium, and spicy versions, can be ordered in a larger portion, and the menu also includes gimbap, tteok mandu guk, tteok kalguksu, and spicy sujebi. A line formed at 2:30 p.m., and takeout and card payment are available. Because of the number of customers, a line can form even in the late afternoon.