Ritenow is a small cafe and deli in Midtown Manhattan on Madison Avenue that serves bagels, breakfast, and a light lunch. It offers bacon, egg, and cheese bagels, omelets, muffins, and coffee, and at lunch a lunch bowl with roasted turkey and vegetables is also available. It opens early, processes orders quickly, and has seating inside. The breakfast special changes often, and staff remember regulars' coffee orders and greet them first.