One Five One

4 Times Square is a high-rise office building in Midtown Manhattan at Times Square. Large outdoor screens above the building include advertisements for Samsung and BTS, and Hershey, M&M's, and Disney stores are clustered nearby. Visitors take souvenir photos in the middle of Times Square and encounter people in character costumes. The area is crowded with people and shops, and promoters hand out QR papers and ask for tips.