Shichifukujin sits across from Dogo Onsen and serves taimeshi and domesotbap, local dishes of Ehime. It offers both the Uwajima style, in which sea bream is placed on rice and mixed with raw egg and soy sauce, and the Matsuyama style, in which the fish is cooked into the rice, along with a set of sea bream hoe and pot rice. During meal hours a queue forms and the wait can run 30 to 60 minutes, with names written on a list at the entrance. The portions of sea bream and rice are on the small side.