Akiyoshi Main Store

Matsuyama Taimeshi Akiyoshi Honten is a sea bream rice restaurant in Matsuyama that serves both Matsuyama taimeshi and Uwajima-style taimeshi. The Matsuyama style pairs sea bream cooked in a pot with radish leaves and pickled barley, while the Uwajima style pours sea bream hoe, green onion, seaweed, and wasabi mixed into soy sauce with raw egg over the rice. The restaurant opens at 11 a.m., and lines form even for arrivals at 10:25 or 10:30, with waits of more than 30 minutes. The fried food is soggy and the somyeon comes with insufficient instructions on how to eat it.