Beigel Bake is a bagel shop on Brick Lane in London that sells salt beef bagels and plain bagels. The salt beef bagel, its signature item, uses chewy bread filled with salt-cured beef, with pickles and mustard chosen as additions. Lines form in the morning and midday, but the wait after ordering is short, and orders are collected at the pickup counter after paying. The mustard is not honey mustard; it has a strong mustard taste and is spicy.