YuRoc

YuRoc is a Korean food and drink bar in Seoul that serves traditional Korean dishes alongside traditional Korean alcohol. The pairing centers on Jinmaek, a premium Korean soju, matched with the food. A single chef runs the place, which has a counter of about ten seats arranged in a line plus terrace seating. The owner explains recipes from old texts and the characteristics of each drink, and recommends traditional alcohol to go with the food.