The National Museum of Modern and Contemporary Art Foundation in Seoul holds exhibitions of modern art and sells art books and merchandise related to the works. It has hosted a special exhibition on Lee Jung-seop, the Lee Kun-hee Collection, and exhibitions by Choi U-ram and Lim Ok-sang, and it also runs the MMCA SHOP and an art bookstore. The Lee Jung-seop special exhibition requires advance booking on the website, and the Lee Kun-hee Collection is also visited by reservation. Popular exhibitions draw large crowds, so waits are long.