La Famille is a chiffon cake shop in Mong Kok, near Langham Place and the subway exit. Its signature chiffon cakes layer soft, light cake with fruit pulp and cream, and it also sells bavarois cakes. Around 5 to 6 p.m., a line forms and most cakes sell out, so many customers reserve their preferred flavor in advance. The cakes are small, which makes it easy to try several flavors, but each slice is on the small side.