Gyuniwang Tako in Seoul sells only takoyaki, and neighborhood residents come to the shop for it. The large takoyaki are crisp outside and soft inside, filled with octopus, and can be ordered with additions of scallion, pineapple, cheongyang chili, cheese, and garlic powder. The shop began as a food truck before a storefront opened, and takeout and delivery orders make up much of its business. Beer is served with the takoyaki in the small store.