Em Hanoi is a gift shop in Giảng Võ, Hanoi, where souvenirs from across Vietnam can be compared in one place. It carries many high-end items suited to gifting, and the operator is friendly and enthusiastic. Japanese products make up a large share of the stock, so the Vietnamese souvenir selection can look skewed, and prices are on the higher side. Visiting together with a large supermarket makes it easier to fill in the gaps in a souvenir purchase.