K-Mart sits at the city entrance before the Da Nang Pham Van Dong coastal road, selling Korean groceries and snacks. It stocks ramyeon, ice cream, frozen foods, and Japanese ice cream as well, so a wide range of items can be bought in one place like a Korean supermarket. The store is not small, giving it a broad selection, and both Korean and Vietnamese shoppers use it. Because the goods are imported, prices for local and Southeast Asian products are a burden.