The store sells Chiikawa character plush toys and merchandise and is on the third floor of Dopamine Station Living Park in Seongsu, Seoul. Featured items include Korea-exclusive products showing Chiikawa, Hachiware, and Usagi wearing hanbok. Opened in February 2026, it is Korea’s first permanent Chiikawa store, and entry is currently available without advance reservations. The store is small, its product range is limited, and crowds can make it difficult to browse the merchandise.