C.E.O Beef Noodles Taipei Xinyi Shop is a beef noodle restaurant in the B2 food court of Bellavita in Taipei. Its zongcai beef noodles come with thin noodles, a soft-boiled egg, and three side dishes, while the wubo noodles hold five cuts of beef in one bowl. The seating area inside the basement food court is quiet, and food arrives quickly after ordering. The broth is strongly salty.