Lotte World Tower is a tourist destination in Seoul where visitors use a shopping mall, movie theater, restaurant area, and observation deck together. Its observation deck on the 123rd floor at 555 meters looks down over Seoul and nearby Gyeonggi Province, and shopping and dining continue in the same building. The tower is too large to take in at once and is visible from anywhere nearby, making it a reference point for finding your location. Restaurant waits stay long even after mealtimes pass.