Noah Cityhouse

Noah is a store in the back alleys of Apgujeong Rodeo in Gangnam-gu, Seoul, selling men's clothing and streetwear. Its designs mix skateboarding, surfing, and music culture with classic styles, using sturdy fabrics. The New York-based brand was founded by Brandon Babenzien, former creative director of Supreme, and a cafe on the first floor serves coffee and bread. Clothing prices are on the high side.