Baetgodong is a twenty-year-old restaurant in Apgujeong that stir-fries octopus and squid bulgogi. The spicy stir-fried octopus and squid bulgogi are finished with fried rice made in the leftover seasoning, and fried squid is ordered alongside. At lunch a line forms, and many customers order the fried rice with their meal. The seasoning's heat has a strong lingering finish.