White Rie Apgujeong is a bakery in Apgujeong Rodeo that sells one main item: soft milk bread. The bread comes in two sizes, and house-made jams such as strawberry butter jam are also sold. Staff slice the bread to a chosen thickness of 1.2, 1.5, 2, or 3 centimeters, and samples are available. It is takeout only, so there is no seating inside.