Hokkaido Fresh Serve is an ice cream shop in Singapore that sells Hokkaido milk ice cream. The lineup centers on rich Hokkaido milk, with strawberry, rum raisin, burnt caramel banana, seasonal flavors, and a Hokkaido melon flavor. It also sells Hachi Cola, a Japanese honey lemon cola, and some flavors carry a premium surcharge that is hard to distinguish on the menu. Prices run higher than other countries' ice cream, and the strawberry flavor and some ice creams have a texture that feels like ice.