Nintendo Tokyo is an official store selling goods based on Nintendo game characters, located inside Shibuya PARCO. It carries a range of merchandise for The Legend of Zelda, Super Mario, Splatoon and Pikmin, along with plush toys and keychains, and there is a photo area. On a weekday morning, arriving ten minutes before opening meant entering at the opening time, and entry took under three minutes right after opening. On weekends the store is crowded enough that moving around is difficult.