Gui Maeul is a university-area Korean barbecue restaurant near Wangsimni and Hanyang University in Seoul, serving samgyeopsal (pork belly) and grilled beef. Diners grill the meat themselves and use a self-service salad bar. The restaurant stays open late and is run by the owner alone, with extra staff called in when it gets busy. The pork collar is divisive, with opinions split.