Yutamall is a shopping mall in front of Sungshin Women's University Station in Seongbuk-gu, Seoul. It houses E-Land brands including Spao, MIXXO, Shoopen, WHO.A.U and New Balance. A CGV, a bowling alley and a PC room let visitors combine a movie with family activities. A smoking area between the buildings gives off a bad smell, which makes the entrance unpleasant to pass through.