Le Pain Asser is a French bakery in Seorae Village, Seoul, below the French school, selling baguettes, croissants, ciabatta and coffee together. It carries many kinds of bread, from desserts like canelés and madeleines to sourdough, and coffee is ordered by choosing the beans. The indoor space is large, there are three outdoor tables, and valet parking is available. On weekends and at peak times, customers crowd in and it is hard to get a seat.