THEJoy

The Joe is an ice cream shop at the end of COEX Mall near Bongeunsa Station in Gangnam-gu, Seoul. It sells bead ice cream, banana splits, and a mint chocolate flavor made only for the shop, along with soft serve, fruit juice, and coffee. Bead ice cream can be ordered in a large size, and the number of flavors that fit differs by size. There are few seats for eating in.