Masuya is a salt specialty shop in Okinawa that sells a range of salt-related snacks, souvenirs, and soft-serve ice cream. The soft-serve has a strong milk flavor, and customers can top it themselves with small amounts of the salts for sale at no charge. Salt from across Okinawa is available for tasting in small samples, and a few tables are set up for sitting down to eat. The shop gets crowded and the inside is a little cluttered.