Mimi's Frozen Yogurt is a self-service dessert shop on University Place near New York University that sells frozen yogurt with a range of toppings. The signature flavors are tart, mango, passion fruit, coffee, and cookies and cream, and customers can add mochi and Nutella. Customers can taste flavors before choosing and fill their own cups with the yogurt and toppings they want, and the shop has seating inside and space to stand in line. It gets crowded right after opening, and the line stretches outside the store even at 9:30 p.m.