Seoul Hottteok 1st Branch is a dessert shop selling hotteok in various flavors at the back entrance of Ahyeon Market. Its menu ranges from traditional hotteok to items aimed at younger tastes. Orders are placed at a kiosk and paid for by card or cash, and a paper cup and fork are handed over with the order. The shop sits near the market, but its hotteok prices are on the high side for making a special trip.