ICCO Pizza - Fitzrovia is a pizza shop in Fitzrovia, London that serves thin-crust pizza. It bakes Margherita and Diavolo, and chili oil and chili flakes are available to add flavor. You sit down, order, and pick up your pizza when the buzzer rings, while drinks are taken directly from the refrigerator next to you. The dough is thin, so one pizza per person is the standard.