Fortitude Bakehouse is a bakery next to Russell Square in London that sells breads such as cinnamon rolls, jambon sandwiches and scones, along with Americanos. It also offers lemon pound cake and lattes, and staff can recommend items to choose from. There are no tables inside the shop, so customers eat on benches outside, and waits run about 15 minutes when it is busy. The cinnamon roll has a weak cinnamon scent for its size and is plainer than expected.