Francfranc Umeda is a lifestyle goods store for browsing cute and unique small items. It carries many photo-ready products such as rabbit spatulas and ribbon-decorated goods, which suits shoppers looking for social media material. The store leans toward novelty items over practical ones, so it may disappoint those seeking functional purchases. The shop is located on the first and second floors of Hankyu Sanbangai North Building in Shibata, Kita Ward, Osaka.