HUB Umeda Higashi St. is a British-style pub in the HUB chain, located in the middle of the Doyamacho east shopping street. It serves draft beer and bar snacks, with fish and chips and Guinness among the drinks ordered and paid for at the counter. On major match days, customers stand and drink while watching sports broadcasts, and during the World Cup final, Spanish and Argentine customers gathered there. On Friday nights, customers are present at 8 PM and a line forms around 10 PM.