Shinheung Sanghoe is a basket shop at the entrance to the tteok alley in Namdaemun Market, selling hwamunseok mats, straw mats, bamboo products, baskets, munbal blinds, and small goods. It stocks both domestic and imported goods, including basket bags and other miscellaneous items. It is a wholesale shop with more than 100 years of history, and visitors can look around up to the second floor. Retail purchases are on the expensive side.